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Intensive Strategy Model and Implications for SME Business Performance
2019
Proceedings of the Proceedings of the 1st International Conference on Business, Law And Pedagogy, ICBLP 2019, 13-15 February 2019, Sidoarjo, Indonesia
unpublished
SMEs can develop if properly managed. Just like big companies, SMEs should implement appropriate strategies to perform well. Using a quantitative approach, this study aims at developing an intensive strategy model through market penetration, market development, and product development and examining its implications for SME business performance. The samples were 57 SMEs in Indonesia selected using a simple random sampling technique. Data analysis was performed using SEM-PLS. The results revealed
doi:10.4108/eai.13-2-2019.2286508
fatcat:2glwou7jijagfpusbvi3cvypv4