The impact of cultural differences on systems development cannot be denied in the era of globalisation. Stakeholders' analysis is one of the most influential tasks in requirements engineering phase of the systems development life cycle. It will help us understand the sociology of the system by analysing the roles and responsibilities of each stakeholder. Furthermore; it is even more essential to implement it in multicultural settings with a wellestablished cultural knowledge base. We need to

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... ome aware of the cultural impact of an innovation on each of these stakeholders. Up to date in Saudi Arabia citizens are still reluctant to adopt online shopping. Moreover, the positive responses numbers from male consumers overshadows the female consumers' numbers. This paper will identify the stakeholders involved in the adoption of online shopping for the Saudi Arabian female market using stakeholders' identification method. Then it will analyse the cultural impact of online shopping on the stakeholders' roles and responsibilities using the valuation framing method. Both methods adopted in this paper are provided by organisational semiotics discipline. Stakeholder identification method is based on an onion model and it will identify key stakeholders, their roles, and responsibilities. While valuation framing is based on the anthropologist Hall's ten primary message systems (PMS) or as it is called the taxonomy of cultural patterns of behaviour. It aims to understand the impact of culture on stakeholders in order to detect how people involved will be affected and how they will feel about the intended innovative change.