Factors Influencing the Intention to Continue using B2B e-Commerce in Manufacturing SMEs

L. A. Hussein, A. S. Baharudin, S. Kiumarsi, S. Kiumarsi
2020 Zenodo  
Business-to-Business (B2B) electronic commerce plays a tremendous role in nurturing the growth of Small and Medium Enterprises (SMEs) in developed and developing countries. However, the growth of B2B e-commerce in developing nations remains at the early adoption stage. The purpose of this paper is to examine the factors that influence B2B e-commerce adoption in SMEs in a developing country. The current study employs the questionnaire survey technique to gather information from 245 manufacturing
more » ... SMEs in Jordan. It uses Structural Equation Modeling (SEM) to investigate the different factors that affect the intention to adopt or continue using B2B e-commerce. The study reveals that compatibility and outsourcing IT support have significant effects on the intention to continue using B2B e-commerce in Jordanian manufacturing SMEs. The implications of the findings are discussed.
doi:10.5281/zenodo.3748423 fatcat:d5fhwsq23re77bel7mkcq27qym