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Previous studies have claimed that music can prime the selection of certain products and influence consumers' propensity to spend because it activates related knowledge of the world and subsequently raises the salience of certain products and behaviours associated with that music. The possibility that music can raise the salience of associated products has not been tested directly, however, and ought to manifest itself through enhanced ability to recall the products in question when associateddoi:10.18061/1811/45168 fatcat:y6lxc7ac7be3fkmz45ax6x2zba