The Impact of Social Media on the Promotion of Commodities for Small Projects in the State of Kuwait

2020 New Media and Mass Communication  
The current study aimed at identifying the impact of social media on promotion of commodities for small projects in the State of Kuwait. The study population consisted of all workers in small projects, and they numbered (720) workers. A simple random sample of (250) workers was chosen. The study concluded that there is a statistically significant effect of the elements of social media (conversations, groups, participation, partnership, relations) in promoting the commodities of small projects
more » ... of small projects in the State of Kuwait; the study also reached a number of recommendations, the most important of which are: The need for those in charge to focus on social media, (Facebook, Instagram, Twitter and LinkedIn) as a means of communication with customers in order to promote of commodities for small projects in the State of Kuwait because of its characteristics and advantages, focusing on giving social media more care and attention to the mechanism of adopting credible and reliable information to reach those wishing to establish small projects in the State of Kuwait, as this information helps them in adopting their projects, the need for those in charge of social media to encourage the owners of implemented projects to share their own experiences and expertise to enhance new projects owners. Introduction Social media has shown, over a decade, an increasing association in the daily life of individuals and commercial operations, and in interaction on promotion of commodities for small projects in the State of Kuwait, and we will not be far from the truth if we say that social media has become a basic necessity in our everyday personal life, on promotion of commodities for small projects in the State of Kuwait. Social media does not rely solely on simply sending information to the promoters of small projects goods in the State of Kuwait, and in order to motivate them, and encourage them in newspapers, TV and films. Social media provides unprecedented opportunities for small projects to deliver their marketing messages to their target customers directly, and plays an important role in influencing their purchasing behaviors, and small projects have begun to adopt them as a marketing tool for them of strength, capabilities, and impacts that make them benefit from them, and work to develop a way that he performed her work in accordance with that. The promotion of small projects is not immune to the services provided by social media, but rather it has a large share of interactivity in those means, and attracting its fans and customers, as customers publish information, pictures and videos directly through their electronic devices and clarify their experiences and their awareness of meals, types and quality of services provided in the restaurant. This leads to the formation of a mental image closer to reality, as this interaction is due to personal experiences and propaganda. This study focuses on the subject of social media, in order to identify it through its main dimensions (conversations, groups, participation, partnership, relations) and determine its impact on achieving the promotion of commodities for small projects in the State of Kuwait. Problem of the Study The problem of the study in the urgent need for small projects in the State of Kuwait to reveal preferences for the promotion of commodities, and their basic dimensions, and how to form these preferences, and to identify the factors affecting them, this is in order to develop the marketing process in line with these preferences, which is reflected in achieving the desired goals from social media, as it is one of the modern marketing tools that guarantees communication, direct and continuous interaction with customers, and represents an important source of information. Study Questions The study is represented by the following main question: "What is the impact of social media Facebook, Instagram (conversations, groups, participation, partnership, relations) in achieving the promotion of commodities for small projects in the State of Kuwait?" The following sub-questions branch out of this main question: What is the extent of social media conversations in on promotion of commodities for small projects in the State of New Media and Mass Communication www.iiste.org
doi:10.7176/nmmc/89-03 fatcat:aowt6yqiong2plwruaq45aplve