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Objective: High rates of population obesity have resulted in the dissemination of mass media campaigns that focus on achieving and maintaining a healthy weight. The aim of the present study was to analyse advertising techniques used in such campaigns to identify common and differential approaches in three countries with similar cultures and rates of obesity (Australia, the United Kingdom and the United States). Methods: An Internet search was conducted to identify healthy weight televisiondoi:10.1111/1753-6405.12745 pmid:29235703 fatcat:uycmnlxtnrbtrjgubddx7mz5pa