The college English teaching under the new media environment has effectively made up for the defects of the traditional classroom teaching, and provided convenience for college English teaching. To study this paper in order to improve the level of college English teaching and meet the teaching requirements of the new media era which analyzes the characteristics of the new media, the problems existing in the traditional college English teaching, and puts forward the contents of the teaching

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... m of college English in the new media era. The specific contents hereby are including actively use of new media environment, the use of new media technologies to strengthen education, promotion of micro video applications in English teaching, to expand the reading quantity through the network media platform, to achieve the combination of personalized teaching, English teaching and new media resources. Characteristics of New Media The characteristics of new media are convenience and integration, interactivity and immediacy, mass and sharing, multimedia and hypertext, personalization and socialization. (1) Convenience and integration [3] . Access to information and browsing information is