Automatic identification of user goals in Web search

Uichin Lee, Zhenyu Liu, Junghoo Cho
2005 Proceedings of the 14th international conference on World Wide Web - WWW '05  
There have been recent interests in studying the "goal" behind a user's Web query, so that this goal can be used to improve the quality of a search engine's results. Previous studies have mainly focused on using manual query-log investigation to identify Web query goals. In this paper we study whether and how we can automate this goal-identification process. We first present our results from a human subject study that strongly indicate the feasibility of automatic query-goal identification. We
more » ... hen propose two types of features for the goal-identification task: user-click behavior and anchor-link distribution. Our experimental evaluation shows that by combining these features we can correctly identify the goals for 90% of the queries studied.
doi:10.1145/1060745.1060804 dblp:conf/www/LeeLC05 fatcat:kxvxh7uwybdqfl5rqreramzdhq