Analysis of Profitability Models of Chinese Internet Enterprises—Tencent and Alibaba Group as the Examples

Szeying Chan, Yaqi Chen, Xiaomeng Li
2022 Advances in Economics, Business and Management Research   unpublished
In recent years, Tencent and Alibaba have grow rapidly along with numerous Chinese internet companies, and their profit models are the ones which could suitably reflect and represent for the general image of successful profit models of the internet industry. As so, this article aims to analyse elements from Alibaba and Tencent's profit models, and find out which type/s of profit model would be more competitive in future development. The findings of the this article shows that the internet
more » ... ss company should pay more attention to the needs of the users, and utilising technological benefits wisely is a key factor for future development of the inductry. However, on this basis, this research paper comprises several limitations, for example: the sample period is relatively short so is unable to represent the long-term development trend. In this case, this article is only helpful in providing theoretical research support and reference for the development of Chinese Internet companies in a short term.
doi:10.2991/aebmr.k.220603.118 fatcat:nzhntyumt5hkfjsugg2dasjb2q