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A study on the effect of green marketing on consumers' purchasing intention
2014
Management Science Letters
During the past two decades, there have been significant damages on environment such as ozone layer depletion, global warming effects, etc. and people are getting more concerned about taking necessary actions to help environment. The purpose of this paper is to study the effect of green marketing on consumers' purchasing intention in dairy industry. The proposed study designs a questionnaire and distributes it among 154 randomly selected people who purchase dairy products in four different
doi:10.5267/j.msl.2014.1.030
fatcat:sdtgrjxopjcxtaslctrnxkrqke