Design and Implementation of Fresh Food Micro Marketing Model -- A Case Study of WeChat Toon

Ruonan Sun, Xinlei Jin, Na Zhang, Juanjuan Shan, Jian Xu
2016 Proceedings of the 2016 International Conference on Computer Science and Electronic Technology   unpublished
With the development of mobile Internet and the increase of the Wechat users, using Wechat and other new media technology in the marketing of agricultural products has become an important form of marketing. However, fresh food with a short shelf life, difficult logistics and other characteristics, the main sales channel is the farmers markets, supermarkets and other physical stores. Therefore, how to take advantage of this new marketing micro-marketing model to achieve rapid sales of fresh food
more » ... sales of fresh food has become an issue to improve the efficiency of fresh food marketing must face. Analyzing the new media marketing model and the marketing difficulties of fresh food, take the Mentougou Sijiashui Chinese toon as an example, take advantage of new media means to achieve the design and implementation of micro-marketing model, increase sales of fresh food of the mountains area.
doi:10.2991/cset-16.2016.63 fatcat:kwutfe2qjzgdtjbsnf6cyk34yq