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Proceedings of the 2016 International Conference on Computer Science and Electronic Technology
With the development of mobile Internet and the increase of the Wechat users, using Wechat and other new media technology in the marketing of agricultural products has become an important form of marketing. However, fresh food with a short shelf life, difficult logistics and other characteristics, the main sales channel is the farmers markets, supermarkets and other physical stores. Therefore, how to take advantage of this new marketing micro-marketing model to achieve rapid sales of fresh fooddoi:10.2991/cset-16.2016.63 fatcat:kwutfe2qjzgdtjbsnf6cyk34yq