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Purpose -The purpose of this research is to describe an efficient search methodology to help improve the search results in the top portion of a lengthy search list. When facing a lengthy search list, people often limit themselves to the top ten items on the list, even though there may be more useful information after the top ten items. Design/methodology/approach -This study proposes an ontology-based adaptive semantic search to significantly improve the search experience. To capture thedoi:10.1108/02640470710741359 fatcat:u4bh2qelrbbz7p6uzexrsugqva