Public Trust in Nonprofit Organizations (NPOs): Aggregation levels of NPO trust at stakeholder side and conceptual objects of trust at NPO side [post]

Jurgen Willems
2021 unpublished
Public trust in nonprofit organizations (NPOs) is the extent that stakeholders consider nonprofit organizations reliable and truthful to what they do and communicate. Concretely, this means that stakeholders believe that nonprofits' acts conform to their goals, including that these nonprofit organizations do not produce profit for personal and/or private gains (Hansmann, 1987). The public aspect of public trust in nonprofit organizations focuses on the aggregated trust perceptions – or shared
more » ... gnition – from several relevant stakeholder groups, like beneficiaries, donors, funders, volunteers, employees, and collaboration partners, such as government agencies, businesses, and other nonprofit organizations. Hence, individual stakeholders can trust NPOs to a different extent, depending on various factors, such as their concrete stakeholder role towards the organization, earlier experiences, personal needs and preferences, and access to information about the nonprofit organization (Becker et al., 2020). The aggregated concept of public trust in nonprofits is the extent to which these individual trust perceptions are shared within larger stakeholder groups.
doi:10.31219/ fatcat:my6ccvu2xnh7demimc4ufryxni