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Social Media and Performance of Micro Enterprises in Moshi Tanzania
2017
International Journal of Academic Research in Business and Social Sciences
Social media are gaining popularity and are increasingly used in regular operations of many organizations, including Micro Enterprises (MEs). Several studies have thus developed interests on investigating the impact of social media in MEs. Unfortunately most of the existing studies either did not consider performance factor of MEs or were not done in the context of developing counties like Tanzania. It is on this ground that this study explored how social media influence the MEs' performance in
doi:10.6007/ijarbss/v7-i5/2883
fatcat:oizzhfosvjeullpz74uweirvyq