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The influence of marketing communication on students' decisions to enrol at Durban University of Technology
[thesis]
Marketing communication strategies are now imperative in the Higher Education arena. Understanding the prospective students' choice and determining the subgroups into which they fall, provides the basis for a well-planned strategy for marketing communications practitioners at Durban University of Technology (DUT). The purpose of this study is to review the effectiveness of the current marketing communication strategies of DUT, and to establish how first time enrolees make choices when selecting
doi:10.51415/10321/617
fatcat:gw4nukleg5donevem65l3mkg44