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Estimating the effect of word of mouth on churn and cross-buying in the mobile phone market with Markov logic networks
2011
Decision Support Systems
Much has been written about word of mouth and customer behavior. Telephone call detail records provide a novel way to understand the strength of the relationship between individuals. In this paper, we predict using call detail records the impact that the behavior of one customer has on another customer's decisions. We study this in the context of churn (a decision to leave a communication service provider) and cross-buying decisions based on an anonymized data set from a telecommunications
doi:10.1016/j.dss.2011.01.002
fatcat:ru4kssm3w5aard5n7l25hn2eei