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Innovative e-commerce ideas are characterized by commercial products yet unknown to the market, enabled by information technology such as the Internet and technologies on top of it. How to develop such products is hardly known. We propose a interdisciplinary approach, e 3 -value , to explore an innovative e-commerce idea with the aim to understand such an idea thoroughly and to evaluate it for potential profitability. Our methodology exploits a requirements engineering's way of working, butdoi:10.1007/s00766-003-0169-x fatcat:pp4exzrcl5eyfmcwwc5vr6wgva