Beyond Baron and Kenny: Statistical Mediation Analysis in the New Millennium

Andrew F. Hayes
2009 Communication monographs  
Indirect Effects 2 Understanding communication processes is the goal of most communication researchers. Rarely are we satisfied merely ascertaining whether messages have an effect on some outcome of focus in a specific context. Instead, we seek to understand how such effects come to be. What kinds of causal sequences does exposure to a message initiate? What are the causal pathways through which a message exerts its effect? And what role does communication play in the transmission of the
more » ... of other variables over time and space? Numerous communication models attempt to describe the mechanism through which messages or other communicationrelated variables transmit their effects or intervene between two other variables in a causal model. The communication literature is replete with tests of such models. Over the years, methods used to test such process models have grown in sophistication. An example includes the rise of structural equation modeling (SEM), which allows investigators
doi:10.1080/03637750903310360 fatcat:ljdw7gsw45fr3lqxpa7vj3gdx4