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Beyond Baron and Kenny: Statistical Mediation Analysis in the New Millennium
2009
Communication monographs
Indirect Effects 2 Understanding communication processes is the goal of most communication researchers. Rarely are we satisfied merely ascertaining whether messages have an effect on some outcome of focus in a specific context. Instead, we seek to understand how such effects come to be. What kinds of causal sequences does exposure to a message initiate? What are the causal pathways through which a message exerts its effect? And what role does communication play in the transmission of the
doi:10.1080/03637750903310360
fatcat:ljdw7gsw45fr3lqxpa7vj3gdx4