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International New Ventures Learning Processes and Their Role in International Marketing
2019
Learning processes of the small and medium sized enterprises (SME) are of special importance for their internationalization, as they may lead to gaining the Learning Advantage of Newness. The current literature suggests that the dynamic capabilities concept may help in understanding how the learning processes lead to the development of marketing capabilities necessary for foreign expansion of SMEs. This study aims at identifying the learning processes of International New Ventures (INVs) and
doi:10.14276/2285-0430.1931
fatcat:nc63lmg5pndqhhp5y2h6lqndmi