Awareness and Attitudes toward Eye-Tracking Technology
International journal of recent technology and engineering
For decades, researchers from many fields have been utilizing eye tracking as an assessment tool. In human-computer interaction, recent technical advancements indicate eye-gazing as a new input modality. Despite all the improvements and advantages, eye tracking is still seen as challenging and it is not widely used. This research made a preliminary step towards the evaluation of people's awareness of eye tracking and their attitudes towards it. An online questionnaire was designed, and it is
... igned, and it is comprised of three users' categories: general users, researchers and eye-tracking researchers. A total of 98 users participated in the survey. The survey indicated that approximately half of the respondents had heard about eye-tracking technology, 47% of them working in the research area. Nevertheless, the majority of them did not know the basic facts and theories about this technology. Even among researchers, only 10% of them had adopted eye tracking, and they agreed on the value eye tracking offers for different research disciplines. nevertheless, they also agreed with the perception that eye tracking is a difficult and expensive research methodology. In conclusion, the results support the usefulness of eye tracking and favorable attitudes towards it among most users, but the low response to the survey could also indicate negative attitudes toward eye tracking and a lack of awareness. Therefore, in order to take advantage of eye-tracking technology, further efforts such as training and cost reduction are recommended to the eye-tracking community and manufacturers.