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The purpose of this research was to analyze the kinds of address terms in media social, especially on Instagram. The researchers used one of David Beckham's posts as the object of research. This research used (Wardhaugh, 2006) and (Chaika, 1982) theories about kinds of address terms. The researchers used the descriptive qualitative method. The result of this research shows that from seven types of Wardhaugh and Chaika theories, the researchers found seven kinds of address terms that are used bydoi:10.30812/humanitatis.v8i2.1710 fatcat:jcvkwymtxzdyjowj5ld2xfk5ba