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CODRUŢA PORCAR CRISTIAN HAINIC THE INTERACTIVE DIMENSION OF COMMUNICATION: THE PRAGMATICS OF THE PALO ALTO GROUP
Journal for Communication and Culture
Our paper proposes to analyze from a semiotic perspective the process of communication, as conceived within the Palo Alto Group. We will firstly show that, as a result of the Group"s critiques and revisions of the linear or mechanistic theories of communication, new perspectives are brought about for the essential axes of transformation within communication: we do not communicate as from a distinct atom to another, through an isolated channel, but through parts which are equal to the whole, thefatcat:ej4rdl3r25a47l2abi45z4rbwi