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A test of personalization of politics in Chile's 2009 presidential election
Personalized politics entails a process where voters' preferences are no longer attached to the preferences of a certain political party. Individuals decide who they will vote for by assessing politicians' appearance, personal characteristics and nonverbal behaviour instead of arguments and policy-issue standings. Moreover, this personalization is not exclusively related to voters but also dominates the behaviour of politicians and the media. In order to explore such phenomena in more detail,doi:10.7764/cdi.25.48 fatcat:b43qouly4rcfznkcfd7okec5hu