A copy of this work was available on the public web and has been preserved in the Wayback Machine. The capture dates from 2011; you can also visit the original URL.
The file type is application/pdf
.
Characterizing typical and atypical user sessions in clickstreams
2008
Proceeding of the 17th international conference on World Wide Web - WWW '08
Millions of users retrieve information from the Internet using search engines. Mining these user sessions can provide valuable information about the quality of user experience and the perceived quality of search results. Often search engines rely on accurate estimates of Click Through Rate (CTR) to evaluate the quality of user experience. The vast heterogeneity in the user population and presence of automated software programs (bots) can result in high variance in the estimates of CTR. To
doi:10.1145/1367497.1367617
dblp:conf/www/SadagopanL08
fatcat:75zkbpiewrhophzg7sjyg72fv4