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Using an ethnographic approach to understand the adjustment journey of international students at a university in England
[chapter]
2009
Perspectives on Cross-Cultural, Ethnographic, Brand Image, Storytelling, Unconscious Needs, and Hospitality Guest Research
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Conducting an ethnographic study Ethnography is an interdisciplinary research approach (Bohannan 1969; Clifford 1986 ) that has a strong presence in social and cultural anthropology, sociology and social psychology as well as in applied areas like health and education (Hammersley 1992). Ethnography relates to anthropology (Spindler 1982), a term which derives from the Greek, and means the study of people (Bohannan 1969) . The goal of anthropology is to describe and explain social behaviour and
doi:10.1108/s1871-3173(2009)0000003007
fatcat:fhpw733oqbg6pp6ueqh7eag6qy