Using an ethnographic approach to understand the adjustment journey of international students at a university in England [chapter]

Lorraine Brown
2009 Perspectives on Cross-Cultural, Ethnographic, Brand Image, Storytelling, Unconscious Needs, and Hospitality Guest Research  
Conducting an ethnographic study Ethnography is an interdisciplinary research approach (Bohannan 1969; Clifford 1986 ) that has a strong presence in social and cultural anthropology, sociology and social psychology as well as in applied areas like health and education (Hammersley 1992). Ethnography relates to anthropology (Spindler 1982), a term which derives from the Greek, and means the study of people (Bohannan 1969) . The goal of anthropology is to describe and explain social behaviour and
more » ... he perspectives of cultural members, with the ingrained principle of studying behaviour in a natural setting (
doi:10.1108/s1871-3173(2009)0000003007 fatcat:fhpw733oqbg6pp6ueqh7eag6qy