DOI: http://doi.org/10.26333/sts.xxxiv1.13 We argue that thinking of the man-machine comparison in terms of a contest involves, in a reasonable scenario, a criterion of success that is neutral. This is because we want to avoid a petitio principii. We submit, however, that, by looking at things this way, one makes the most essential human things invisible. Thus, in a sense, the contest approach is self-defeating.