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The Reviewer Matters: A Study of Online Pictorial Reviews
2015
International Conference on Information Systems
With the emergence of online pictorial reviews, reviewer's image becomes available information for later-buyers. But whether and how reviewer's image would influence consumers' product evaluation still remains unclear. In this study, we investigate how reviewer attractiveness, a newly available reviewer attribute enabled by pictorial reviews, would interact with two existing attributes of textual reviews (i.e., review valence and review depth) in influencing consumers' purchase intention. In
dblp:conf/icis/YangCT15
fatcat:aw5kwxtggvffnbhitoeysirzdy