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Sports Marketing Strategy in Achieving the Marketing Objectives of the Economic Enterprise: A Case Study (Djezzy - Fans of USMA Club)
International Journal of Economics Finance and Management Sciences
The study aims to find out the role of sports marketing strategy pursued by the economic enterprise in achieving its marketing objectives, through the measurement of the effect of sports sponsorship on recognition, then its impact on promoting the positive mental image of the enterprise. The study seeks to measure the impact of sports sponsorship on the purchase decision. To achieve the objectives of the study, a questionnaire is distributed to a group of 200 fans of USMA club which isdoi:10.11648/j.ijefm.20170503.17 fatcat:fe74fmsgv5bxrpfb3muznd45mm