A Marketing Proposal for Library Instruction/Literacy Courses [article]

Dorothy Terry, Karen A Reiman-Sendi, University, My
An Association of Research Libraries (ARL) Career Enhancement Fellow (CEF) project. The project addressed promotion and marketing to faculty and students for two Univeristy of Michigan Library-sponsored credit courses around digital research. The project report includes a literature review, ideas based upon conversations with stakeholders, and a set of example materials (deliverables). The project presentation with some of these examples is also available.
doi:10.7302/1076 fatcat:3flvlcvwpzawvd3w3tjiz7iyw4