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The study of digital advertisement of the tourism was based on the potential of dramatic elements seen in the "Wonderful Indonesia episode of Toraja-Makassar" advertisement released by the Ministry of Tourism of Republic Indonesia. This research uses the approach and theory of William Wells's advertising video and Gustav Freytag's dramatic structural theory. The results of this study indicate that important elements in the "Wonderful Indonesia episode Toraja-Makassar" included Rambu Solo',doi:10.33153/capture.v11i2.3011 fatcat:gbkurosr6fafndmlr26ijvvo6a