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Transfer from social to semantic web brought us to an era of algorithmic society, placing issues such as privacy, big data and AI in the spotlight. although neutral by their nature, the power of big data algorithms to impact societies became major concern outcoming with fines issued to Facebook in the US. These events were initiated by alleged breaches of data privacy connected to recommender system technology, which can provide individualized content to internet users. This paper seeks todoi:10.21301/eap.v16i3.13 fatcat:4x5lzbdpsjcrdfeqphmxphdaji