A copy of this work was available on the public web and has been preserved in the Wayback Machine. The capture dates from 2019; you can also visit the original URL.
The file type is
Using 27-year-old Canadian beauty blogger Estée Lalonde as a site of automedia analysis (Maguire 2015), this paper argues that through the enactment of domestic femininity in the public sphere, social media influencers embody postfeminist ideals of individual empowerment while selling their branded selves through networked intimacy (Abidin 2015; Gill, 2016). Methodologically, I approach the case study with an understanding of the intersection between online platforms of the intersection betweendoi:10.21810/strm.v11i1.263 fatcat:nzqad3bmubg4niqmym2ne6jk2q