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"Celebrate your bloom story"
2019
Stream
Using 27-year-old Canadian beauty blogger Estée Lalonde as a site of automedia analysis (Maguire 2015), this paper argues that through the enactment of domestic femininity in the public sphere, social media influencers embody postfeminist ideals of individual empowerment while selling their branded selves through networked intimacy (Abidin 2015; Gill, 2016). Methodologically, I approach the case study with an understanding of the intersection between online platforms of the intersection between
doi:10.21810/strm.v11i1.263
fatcat:nzqad3bmubg4niqmym2ne6jk2q