Why Not Bike? : Exploring the Cycling Behaviours of UBC Cyclists

Alexandra Buckley, Tony Gan, Patrick Gregorowicz, Henry Xu, Mark Yang
2020
The University of British Columbia (UBC) sees over 76,000 trips to and from its campus on a daily basis. These trips occur through many means of transportation, ranging from personal vehicles, public transportation, cycling, and walking, to name a few. Despite the city of Vancouver and UBC's efforts to improve infrastructure and interest, minimal improvements have been made regarding the percentage of those who cycle to campus. Within this group is an even smaller community of those who cycle
more » ... gularly (2-5 times a week), leading most to cycle infrequently, or irregularly (less than twice a week). Past research has identified barriers such as perceived safety, confidence, and experience of the cyclists being reason to their infrequency (Kelarestaghi, Ermagun, & Heaslip, 2019). The goal of this study is to identify the cycling behaviours of UBC commuter cyclists and to determine the barriers that prevent more commuters, specifically irregular cyclists, from increasing their cycling frequency. We also aim to provide insight to UBC and other relevant organizations, governments, and stakeholders involved in the cycling community to improve cycling infrastructure and promotion. The online platform 'Qualtrics' was utilized to create an online survey consisting of multiple choice and fill-in-the-blank questions to allow a wide distribution to many UBC students, faculty, and staff. The questions included in the survey evaluated sociodemographic factors of the respondents as well as more specific questions regarding their cycling habits and improvements they would like to see regarding cycling infrastructure and promotion. The incentive of a gift card prize draw was provided to increase interest. In total we received 88 responses with only one response from a non-student, which led us to discard that singular response to improve consistency. Correlation between opinions and age/gender were found, as well as consistency among cyclists and non-cyclists regarding their views on factors such as barriers and required impro [...]
doi:10.14288/1.0392775 fatcat:g3ntm3m7qrg4jpc3qxgpoi6gny