The last decade witnessed launching tens of Islamic preaching satellite channels that can be received free of charge in the Middle East. And as Muslims are divided into two main branches (Sunni and Shiite), and each of them has different schools that compete with each other, preaching channels broadcast is representing this diversity. Political and religious groups and parties fund some of these channels while others try to commercialize the preaching message in order to survive.

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... on works mainly through discursive techniques that lead to religion commodification, consequently, products and services get an Islamic brand by advertising through preaching channels. In addition to commodification, Islamization is another main technique to achieve popularity. Preaching channels and mainly Salafi ones, frame the political situation- such as the Syrian revolution- in an Islamic perspective. Binaries such as good and evil, right and wrong belief and disbelief are a main discursive technique for categorizing actions. This study is specialized in the power elements of Salafi discourse via satellite channels in Middle East.