General rights This document is made available in accordance with publisher policies. Please cite only the published version using the reference above. Full terms of use are available: Biographical notes Janja Komljenovic is an EU Marie Curie doctoral fellow at University of Bristol. She is currently researching transformations in the higher education sector, with a specific focus on higher education market-making and industry creation. Susan L. Robertson is Professor of Sociology at the

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... ity of Bristol. She has a long standing interest in the political economy of education and has written on higher education markets and trade. Abstract This paper examines what to some is a well worked furrow; the processes and outcomes involved in what is typically referred to as 'marketization' in the higher education sector. We do this through a case study of Newton University, where we reveal a rapid proliferation of market exchanges involving the administrative division of the university with the wider world. Our account of this process of 'market making' is developed in two (dialectically related) moves. First, we identify a range of market exchanges that have emerged in the context of wider ideological and political changes in the governance of higher education to make it a more globally-competitive producer of knowledge, and a services sector. Second, we explore the ways in which making markets involves a considerable amount of micro-work, such as the deployment of a range of framings, and socio-technical tools (Çalışkan and Callon 2009, 2010; Berndt and Boeckler 2012) . Taken together, these market-making processes are recalibrating and remaking the structures, social relations and subjectivities, within and beyond the university and in turn reconstituting the university and the higher education sector.