Many decisions in the lives of animals and humans require a fine balance between the exploration of different options and the exploitation of their rewards. Do you buy the advertised car, or do you testdrive different models? Do you continue feeding from the current patch of flowers, or do you fly off to another one? Do you marry your current partner, or try your luck with someone else? The balance required in these situations is commonly referred to as the exploration-exploitation tradeoff. It

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... features prominently in a wide range of research traditions, including learning, foraging, and decisionmaking literatures. Here, we integrate findings from these and other often-isolated literatures in order to gain a better understanding of the possible tradeoffs between exploration and exploitation, and we propose new theoretical insights that might guide future research. Specifically, we explore how potential tradeoffs depend on (1) the conceptualization of exploration and exploitation; (2) the influencing environmental, social, and individual factors; (3) the scale at which exploration and exploitation are considered; (4) the relationship and types of transitions between the two behaviors; and (5) the goals of the decision maker. We conclude that exploration and exploitation are best conceptualized as points on a continuum, and that the extent to which an agent's behavior can be interpreted as exploratory or exploitative depends upon the level of abstraction at which it is considered.