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DEVELOPMENT MODEL OF PRODUCT AND PACKAGING ON THE PRODUCT MARKET VALUE FOR LOCAL PRODUCTS OF RANONG PROVINCE, THAILAND
The product value is considered to be important part to enhance the product competitive advantage in the modern age. If the value of the product is not properly improve then the product market value could be minimized. Various factors could enhance the product market value (PMV) but among of them product development (PD) and Product packaging (PP) are important that could enhance PMV. This is reason, the research aim was to examine the effect of PD and PP to enhance the PMV of local products ofdoi:10.5281/zenodo.7253331 fatcat:g7ibqczcizhzjeqyjd4lco4chi