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Users' attitude and intention to use mobile financial services in Bangladesh: an empirical study
2021
South Asian Journal of Marketing
PurposeWhile the usage of mobile financial services (MFSs) is increasing rapidly in developing countries, research on users' attitudes and behavioral intention to adopt MFS is limited. Thus, this study aims to investigate customers' attitudes and intentions to adopt MFS from a Bangladeshi perspective.Design/methodology/approachA mixed research design was employed to conduct this study. Data of 196 respondents were analyzed using partial least squares (PLS) path modeling. For the quantitative
doi:10.1108/sajm-02-2021-0015
fatcat:wiuvflths5fdnashn4cjvnm3ua