A copy of this work was available on the public web and has been preserved in the Wayback Machine. The capture dates from 2020; you can also visit the original URL.
The file type is
Sustainability of increasing relevance also for seafood markets. The aim of this contribution is to analyse consumer preferences and their willingness to pay (WTP) for different sustainability claims. The contingent valuation method was applied to elicit consumers' WTP in eight European countries. The WTP varies between seven and almost 20%, depending on attribute and country. Three consumer groups become apparent: the largest group without any additional WTP, a smaller group with a moderatedoi:10.18461/pfsd.2018.1806 fatcat:i74bsfd5lrb4hmfmzqx33qmby4