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The Influence of the League on Team Fans
2018
Sport leagues influence their affiliated teams through management and marketing. Leagues and teams are structurally connected because the league provides the competition framework and the teams provide the league product. This structural connection underpins their brand relationship, which is reflected in their brand architecture, with the league representing the master brand and the teams representing subbrands that are visibly connected to their master brand. This visible connection
doi:10.25904/1912/1615
fatcat:ributwvl3naydimbid7o7qkdiq