MOCCA - a system that learns and recommends visual preferences based on cultural similarity

Katharina Reinecke, Patrick Minder, Abraham Bernstein
2011 Proceedings of the 15th international conference on Intelligent user interfaces - IUI '11  
We demonstrate our culturally adaptive system MOCCA, which is able to automatically adapt its visual appearance to the user's national culture. Rather than only adapting to one nationality, MOCCA takes into account a person's current and previous countries of residences, and uses this information to calculate user-specific preferences. In addition, the system is able to learn new, and refine existing adaptation rules from users' manual modifications of the user interface based on a
more » ... d on a collaborative filtering mechanism, and from observing the user's interaction with the interface.
doi:10.1145/1943403.1943495 dblp:conf/iui/ReineckeMB11 fatcat:mlnofzjlevhgfj3fdvg5pzswhi