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Lecture Notes in Computer Science
Web interfaces challenge traditional definitions of usability. A three phase model for website evaluation is proposed, based on initial attractiveness, exploration/navigation and transaction. Usability is redefined as trade-off between increasing the user's motivation to encourage exploration and purchasing in e-commerce, and the costs of usability errors. Heuristics for assessing the attractiveness of web user interfaces are proposed based on aesthetic design, general arousal created bydoi:10.1007/3-540-45522-1_11 fatcat:3zopyw3xy5gqjgtc6au2vnn4oy