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The importance of perceived risk in destination image and its effects on behavioral intention
2019
PASOS Revista de Turismo y Patrimonio Cultural
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In this work we analyze the process by which the decision of visiting a destination is the result of evaluating its image, being risk an important factor that has an effect on the destination's image. Taking the previous literature into account, and considering the multidimensional character of these two constructs, we propose a classification of the different approaches that link risk and image with behavioral intention. This work, without being an exhaustive review of the literature,
doi:10.25145/j.pasos.2019.17.065
fatcat:gg74t4nydjbapacrgxiy66qsim