The importance of perceived risk in destination image and its effects on behavioral intention

Diana Martín -Azami, Universidad de La Laguna (España), Francisco Javier Ramos -Real, Universidad de La Laguna (España)
2019 PASOS Revista de Turismo y Patrimonio Cultural  
In this work we analyze the process by which the decision of visiting a destination is the result of evaluating its image, being risk an important factor that has an effect on the destination's image. Taking the previous literature into account, and considering the multidimensional character of these two constructs, we propose a classification of the different approaches that link risk and image with behavioral intention. This work, without being an exhaustive review of the literature,
more » ... the state in which the study of this subject is found and gives guidance to the researchers in this field.
doi:10.25145/j.pasos.2019.17.065 fatcat:gg74t4nydjbapacrgxiy66qsim