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The study aimed to identify the extent of using data exploration in the supermarket system to study the behavior of the Jordanian consumers and the extent of using data exploration in commercial shops in Jordan. The study concluded that data exploration in the supermarket system is not used to study the behavior of the Jordanian consumers regarding the disclosure of products sold in the consumer basket. The results of the study showed that there is a use of data exploration in the supermarketdoi:10.3844/jcssp.2019.681.690 fatcat:nhi2wzgh7na4nirmg7dzqqy2mq