Applications of Data Science and AI in Business

Nidhi Lakhan
2022 International Journal for Research in Applied Science and Engineering Technology  
Abstract: Just like natural human intelligence, Artificial Intelligence (AI) can be explained as the intelligence demonstrated by machines, or rather how the machines and models are trained to predict outcomes and give answers in a way that mimic human intelligence. The goal of artificial intelligence is to provide software that can reason on input and explain the output through its various methods. Artificial Intelligence has found its applications in almost every sector in every industry –
more » ... ging from finance to marketing to general business management. Similarly, Data Science deals with decision making based on the insights gathered from data analysis rather than merely replying upon the decision maker's intuition and experience. This paper explores with how Data Science and Artificial Intelligence has transformed the way businesses operate and hence changing the strategic decision making and operations landscape in medium scale as well as large sized businesses. Keywords: Data Science, Artificial Intelligence, Business Analytics, Neural Networks, Recommender Systems.
doi:10.22214/ijraset.2022.43343 fatcat:2hm74b3eung4xh5e5yxumfhxaq