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Re-evaluating New Zealand tourism–what the future holds
Journal of Tourism Futures
PurposeCOVID-19 plunged tourism off the cliff in New Zealand. What did this mean for the country, how did we respond and what is the future?Design/methodology/approachThis is a personal account, reflecting on my thoughts and experiences as Chief Executive of Tourism Industry Aotearoa.FindingsIt is a challenging time to try to predict the future given all the remaining COVID-19-related uncertainties. But there are a number of consistencies that will frame the revival of tourism in New Zealand,doi:10.1108/jtf-01-2022-0026 fatcat:klevqt2vsvemvk27sxhgynm754