Since the concept of environmental consciousness has become a necessity to save the mankind, promoting consumption of green products is the need of hour, owing the fact that green products are environment friendly or sustainable products and are organic in nature. It is evident that the feeling for the health of environment and consumers, the usage of green products is emerging at the cost of traditional or conventional products. However, the magnitude of usage of green products is much behind

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... he ideal one to safeguard the consumers and environment at large. Thus stretching the incidence and depth of usage of green products is a must. In order to achieve this objective, it is necessary to know the factors which insisted the users to go for the green products so that the same can be ventilated to the masses for extending the consumer base for the green products. On this backdrop, this study will be undertaken to collect responses from the green product users in and around Kolkata to find out the significant factors which contribute for the popularity of the Green products. The study will also try to find out the impact of different demographic and psychographic variables with respect to popularity of green products. The findings of the proposed research will help the organizations identify the key factors leading to the more acceptability of the green products in the Indian market. Also, it will help all the concerned persons to identify the factors which act as barriers for green products popularity. Thereupon, the organizations can work upon to overcome those barriers.