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The research theme is put forward under the realistic background of the development of Thai cosmetics in the Chinese market. Intends to start from cosmetics, with some college students and working youth groups as samples to study the evolution of Thai cosmetics in the Chinese market. Based on reviewing the research results of related topics at home and abroad, this paper draws on the classic consumer ethnocentrism and Chinese goods purchasing behavior relationship model, collects data throughdoi:10.31538/iijse.v3i1.750 fatcat:bkgqvgrkyfgllm5zv6kn7g64ta