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Analyzing the peer assessment portion of the US News and World Report's college rankings, we find that administrators and faculty rate more highly universities whose football team receives a greater number of votes in either the final Associated Press or Coaches Poll. Controlling for unobserved heterogeneity, our estimates suggest that a one standard deviation increase in the number of votes received in either the Associated Press or USA Today Coaches' Football Poll is viewed as positively as adoi:10.2139/ssrn.1703167 fatcat:m76yi6ybzjgcbnwrpcr6z4gmei