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Communicating effectively about CSR on Twitter
2018
Internet Research
Purpose -Corporate social responsibility (CSR) communication is becoming increasingly important for brands and companies. Social media such as Twitter may be platforms particularly suited to this topic, given their ability to foster dialogue and content diffusion. The purpose of this paper is to investigate factors driving the effectiveness of CSR communication on Twitter, with a focus on the communication strategies and elements of storytelling. Design/methodology/approach -Using a sample of
doi:10.1108/intr-04-2017-0172
fatcat:gsoj3dp4dvbqjgvzl4absknlru